{"id":572,"date":"2019-02-08T15:37:34","date_gmt":"2019-02-08T14:37:34","guid":{"rendered":"https:\/\/ietp.thenoklu-studio.com\/improving-health-services-through-entrepreneurship-the-case-of-the-clinic-procrea\/"},"modified":"2019-02-08T15:44:57","modified_gmt":"2019-02-08T14:44:57","slug":"improving-health-services-through-entrepreneurship-the-case-of-the-clinic-procrea","status":"publish","type":"post","link":"https:\/\/entreprenanteafrique.thenoklu-studio.com\/en\/improving-health-services-through-entrepreneurship-the-case-of-the-clinic-procrea\/","title":{"rendered":"Improving health services through entrepreneurship: the case of the clinic PROCR\u00c9A"},"content":{"rendered":"<p><strong>Based in Abidjan, the clinic PROCR\u00c9A offers a range of medical services dedicated to reproductive health. Founded in 2008, it stands as the leader in C\u00f4te d&#8217;Ivoire for medically assisted reproduction, a technique that allows people who have difficulty having a child to successfully give birth. Popularizing this practice and making it accessible to the greatest number of people is at the heart of the vision of the clinic&#8217;s founder and current director, Dr. Myriam Kadio-Morokro BROU. A brief review of her career path, the obstacles she encountered and her motivations.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>A career dedicated to medicine&#8230; and entrepreneurship<\/h2>\n<p>At the head of the clinic PROCR\u00c9A, Myriam Kadio-Morokro Brou serves two functions: that of a doctor and that of a company manager. &#8220;Basically, I did not see myself working as a civil servant, which is the usual career path for healthcare practitioners in C\u00f4te d&#8217;Ivoire. Today I combine the two aspects of my activity, both of which fascinate me: practicing my profession as a doctor and managing the clinic as an entrepreneur.&#8221;<\/p>\n<blockquote><p>&#8220;I have always believed that entrepreneurship is essential to improve people\u2019s living conditions. It is obvious in the sector of reproduction: it is a research profession, which requires us to move forward with our time and take certain risks&#8221;<\/p><\/blockquote>\n<p>Myriam Brou pursued her medical studies in Abidjan, where she completed a thesis on the biology of reproduction. She then moved to France to specialize in this area. At the Pierre and Marie Curie Faculty of Medicine, she specialized in reproductive biology, sterility therapy, molecular cytogenetics, and worked in several hospitals and laboratories. But her return to C\u00f4te d&#8217;Ivoire has always been an evidence:<\/p>\n<blockquote><p>&#8220;There is no reason that such fundamental practices should not be available in Africa! When I returned to C\u00f4te d&#8217;Ivoire in 2005, I decided to create a fertility center based on the European model but adapted to African realities.&#8221;<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>A private initiative with high impact<\/h2>\n<p>PROCR\u00c9A&#8217;s offer is unique in C\u00f4te d&#8217;Ivoire, where there are very few local private initiatives in the health sector. This is explained by the fact that the vast majority of Ivorian doctors are civil servants. &#8220;Few doctors here have what we could call the &#8220;entrepreneurial spirit&#8221;, compared for example to Anglophone African countries. It is often difficult for us to find the right profiles, and recruitment is one of our main problems. The training component is essential within our team, which now has about fifty people&#8221;.<\/p>\n<p>Specialized in reproductive health, PROCR\u00c9A is working on a controversial subject, linked to many taboos in C\u00f4te d&#8217;Ivoire and the sub-region. &#8220;We are talking of delicate, sometimes intimate issues&#8230; which can also challenge certain beliefs. For example, it is still not very well understood that infertility can come from men, especially in rural areas. Mentalities are changing, but it takes time. One thing is sure: the needs are real!&#8221;<\/p>\n<p>PROCREA expands access to medically assisted reproduction while guaranteeing the same standards as in North Africa or Europe. The patients are mainly from the middle class, and most of them would not have been able to afford to be treated abroad. The clinic is also looking to make this care accessible to the \u201clower\u201d classes. The current reflection focuses in particular on microfinance, which could be a way to finance, at least partially, the treatment and follow-up provided by PROCREA.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Clinic PROCR\u00c9A is an interesting example of a private initiative seeking to improve local living conditions and healthcare access. Overcoming certain obstacles linked to the context (taboos, recruitment, financing, etc.), the clinic has become a leader in reproductive, maternal and child health in the past ten years. This success is due to the will of its founder, but also to the relevance of its care offer.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Based in Abidjan, the clinic PROCR\u00c9A offers a range of medical services dedicated to reproductive health. Founded in 2008, it stands as the leader in C\u00f4te d&#8217;Ivoire for medically assisted reproduction, a technique that allows people who have difficulty having a child to successfully give birth. Popularizing this practice and making it accessible to the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"slider_show":"","footnotes":""},"categories":[34],"tags":[95,68,101],"thematiques":[],"coauthors":[93,94],"class_list":["post-572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonials","tag-cote-divoire","tag-health","tag-women-entrepreneurship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Improving health services through entrepreneurship: the case of the clinic PROCR\u00c9A - Entreprenante Afrique<\/title>\n<meta name=\"description\" content=\"Improving health services through entrepreneurship: the case of the clinic PROCR\u00c9A\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entreprenanteafrique.thenoklu-studio.com\/entrepreneuriat-au-service-de-la-sante-exemple-procrea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improving health services through entrepreneurship: the case of the clinic PROCR\u00c9A - Entreprenante Afrique\" \/>\n<meta property=\"og:description\" content=\"Improving health services through entrepreneurship: the case of the clinic PROCR\u00c9A\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entreprenanteafrique.thenoklu-studio.com\/entrepreneuriat-au-service-de-la-sante-exemple-procrea\/\" \/>\n<meta property=\"og:site_name\" content=\"Entreprenante Afrique\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-08T14:37:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-08T14:44:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entreprenanteafrique.thenoklu-studio.com\/wp-content\/uploads\/2019\/02\/0022Procrea_Abidjan_Cote-divoire_2_HD.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bourrin Cl\u00e9mence, Kadio-Morokro BROU Myriam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bourrin Cl\u00e9mence, Kadio-Morokro BROU Myriam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/entreprenanteafrique.thenoklu-studio.com\/entrepreneuriat-au-service-de-la-sante-exemple-procrea\/\",\"url\":\"https:\/\/entreprenanteafrique.thenoklu-studio.com\/entrepreneuriat-au-service-de-la-sante-exemple-procrea\/\",\"name\":\"Improving health services through entrepreneurship: the case of the clinic PROCR\u00c9A - 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